Monday, 29 December 2008

Zanzo and satellite stores

Satellite stores are an important part of any brand in Second Life, because they give you (usually) smaller outlets than your main store in places that attract people that might not normally know about your brand.

We've had many and closed many. It usually takes a great location or great deal for us to stay at a place. The longest lasting Zanzo satellite store has been in Undercity, which was actually the host of our first real "main store". It typifies everything we could want from a satellite store: a good price for a good prim amount, an interesting build, a shop right near the landing point, and visitors that fit one of our main buyer demographics (teenage avatars).

We're in the process of letting a bunch of satellite stores expire, as at this point we can afford to be more picky. But we can never pass the chance of interesting deals. Here are two of our latest outlets!

This one is at Juicy Boardwalk, which is a major hotspot for female shoppers. Few gals have their finger on the pulse of female fashion in SL like Gogo, who owns the Juicy sims and has a popular blog, and we were one of the first to grab a store in Juicy Bella Plaza. When this died due to the Lindens' new Openspace pricing, we were one of the few stores there given the option to move to Juicy Del Mar. We did but our location wasn't as well placed there, as the sim was already largely occupied, so we let it expire. Then, a few days ago Gogo sent out a notice to her group as she does, announcing a rare premium spot with a "first come, first served" policy. I rushed there along with about five girls (more were to follow) and somehow grabbed this gem, right on Juicy Boardwalk, right by Juicy's main store. Not bad, eh?

Yesterday, I was invited to one of my favourite shopping hotspots, the uber-charming creators pavillion, a Japanese sim. I'd spoken and exchanged gifts with the owner Hiroyuki a couple of weeks ago and asked him to let me know when some space came up, and he did. I managed to get this tiny little store, which only allows 20 prims, but this is a hard place to get in, featuring some quality designers like Arai and AOHARU. Speaking with Hiroyuki in a mix of my poor Japanese and his translator-assisted English, I agreed on this spot. We can't get much in there, but in places like this it isn't so much about what we'll sell, but rather being part of a lovely setup and contributing some of our style to it. With a few more prims, Dru and I would love to decorate the interior like we did at Juicy, but alas...