Okay, well updates have been few and far between in this blog and our in-world group lately. That isn't because we're lazy, but because we've been working overtime - crazy hours (20 hours the other day!) trying to complete our projects. So I thought I'd write this post.
Our mystery project is about 70% complete now at a rough estimate. We're really excited for it and think it'll be an awesome example of what our brand is all about - color, creativity, visual/virtual beauty. Okay, so we are a store by concept, but we also like creating stuff that is just cool to look at. So this project will have its own exhibit/event area that I think will make it interesting not just for shoppers, but for people who just like getting out and about, and seeing stuff.
Anyway... the first half year of Zanzo has been amazing for us. It has grown way faster than we expected and we've worked incredibly hard, so we sort of think we deserve the mini-fame it has gotten us so far. We look at the big brands of SL and realize, well, many may be awesome but lack a certain... fun factor. High street/high fashion or factory-style builds/concepts dominate the upper tier of SL fashion (Muism and Armidi being good examples), though there are exceptions like the uber fun Gritty Kitty, which I'd say was one of the inspirations behind Zanzo's colour-driven theme.
Our new "Kakkoii!" range is probably our most eye-catching line yet, and I'm so happy to say that it has been a huge success so far. We were a bit iffy on whether this sort of fashion would sell well in SL, but sales have been incredible and we think we've found our latest niche with them, so will probably expand the range when we get chance.
Our to-do list at Zanzo never shrinks. We finish a project and then think, "Oh, wouldn't (something) be cool...!", and add another project to our list. After our mystery project, we have a few things we want to get done. Two more skin sets for females to companion our "Madame de Pompadour", for example. Our best-selling skins at Zanzo have been the "Androgyny" range that give a flawless, smooth look to male avatars and have been especially popular among SL teens and young adults. But the thing is, since we made them, our ability to create and present skins has improved tenfold - and so we plan to create a sequel to "Androgyny" with the same sort of concept, but far more detail and refinements.
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